In this episode of DC Diaries, Olly interviews Tom Phillips from D2C SEO Agency about SEO and AI SEO. Tom shares his entrepreneurial journey, starting with an online e-commerce store at age 13, and discusses his experiences with various online businesses, highlighting the importance of SEO. They explore the shift from traditional SEO to AI SEO, discussing concepts like AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Tom emphasizes that while AI search is growing, traditional SEO remains the backbone for driving revenue. He advises brands to focus on long-term strategies, build high-quality content, and prioritize link building and digital PR to establish authority and trustworthiness in both traditional and AI search environments. The conversation also touches on the potential of AI-driven advertising platforms and the increasing complexity of the digital marketing landscape.
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