The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1

In this episode of the Perpetual Traffic podcast, Ralph Burns interviews Andrew Foxwell about the latest Meta updates, specifically GEM (Generative Expressive Media). GEM is described as Meta's new "central brain" that aims to improve ad performance by using real-time user data to optimize ad serving across Facebook and Instagram. The discussion covers how GEM learns from user interactions with both organic and paid content, and how advertisers can better train GEM by diversifying their creative content and considering cross-platform learnings. The importance of organic content is also highlighted, suggesting a potential resurgence in its role in ad ranking and overall marketing strategy. The conversation also explores strategies for identifying effective ads and adapting to Meta's evolving AI-driven advertising landscape.