Connecting the Research Dots | Iwalola Sobowale (Moniepoint)

In "The User Research Strategist" podcast, Nikki interviews Iwalola, Head of Customer Research at Moniepoint, about guiding product development and business strategy through customer feedback. Iwalola defines customer-centricity, product development, and business strategy, emphasizing the importance of understanding customer needs and aligning business goals. She shares strategies for user researchers to bridge the gap between user insights and business strategy, including making research accessible, building relationships with stakeholders, and proactively sharing data-backed insights. Iwalola stresses the importance of leadership in data-driven decision-making and encourages researchers to research their own organizations to provide timely and relevant information. She also suggests creating channels for internal questions and sharing valuable secondary research to establish researchers as resourceful team members.