In this episode of Lunch With Norm, Norman Farrar interviews Lyden Smithers, president and co-founder of Titan Network, about navigating Trump tariffs and optimizing supply chains for profitability. Lyden shares strategies for renegotiating with Chinese suppliers, improving packaging, and securing extended payment terms. He emphasizes the importance of face-to-face relationships, cultural understanding, and attending events like the Canton Fair to vet factories and build trust. The discussion covers practical tips for reducing costs, increasing perceived value, and avoiding common mistakes in sourcing and logistics, particularly in light of changing Amazon policies. Lyden also offers a one-on-one supply chain efficiency strategy session as a prize for listeners.
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