EP504: Casey Brown – How To Overcome Fear Around Pricing - Part 2

In this episode of The Successful Bookkeeper Podcast, host Michael Palmer interviews Casey Brown about pricing strategies for bookkeepers. Brown emphasizes the importance of confidently selling current prices before considering increases and avoiding pre-discounting. She highlights that pricing decisions should not be driven by fear and that bookkeepers should recognize and communicate their value effectively. The discussion covers the pitfalls of hourly billing, the benefits of fixed-fee models, and the strategic use of packaged offers. Brown stresses the significance of messaging in conveying value and encourages bookkeepers, especially women, to confidently command the prices they deserve, sharing insights from her TED Talk on women business owners underpricing their services.