#334.可口可乐：从专利药到全球文化符号，140年的商业帝国兴衰录

This is a co-hosted podcast called "Acquired" that explores the history, business strategies, and key moments of Coca-Cola, from its origins as a patent medicine in post-Civil War America to its global dominance. Ben and David discuss Coca-Cola's early marketing tactics, the pivotal decision to franchise bottling, the challenges posed by Pepsi, the impact of World War II, and the disastrous "New Coke" campaign. They also touch on Coca-Cola's brand image, advertising strategies, and its complex relationship with its bottlers, highlighting the company's evolution and its enduring influence on American and global culture.