In this episode of the My Wife Quit Her Job Podcast, Steve and Toni discuss strategies for running profitable Black Friday sales in the current ecommerce landscape, where traditional deep discounts may not be the most effective approach. They explore the shift in consumer behavior due to events like Amazon Prime Day and the increasing competition from major retailers, which have desensitized shoppers to Black Friday. They share their own experiences and strategies, such as avoiding steep discounts, focusing on bundling, offering free gifts with purchase, and leveraging email and SMS marketing. Toni introduces a new live selling strategy, while both hosts emphasize the importance of understanding customer behavior and adapting sales tactics to maintain profitability and brand value during the holiday season.
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