In this episode of the Off Topic podcast, Marcelo Lebre interviews John Coogan, an entrepreneur and co-host of TBPN (Technology Business Podcast Network), at the TBPN Ultradome. Coogan describes TBPN as a live, daily show covering technology, business, AI, defense tech, and crypto, differentiating it from traditional journalism by positioning himself as a commentator offering "hot takes" and contextual analysis of existing news. They discuss the show's format, which blends prepared content with real-time reactions to breaking news and audience interaction, and its unique focus on tech and private markets through live streaming. Coogan shares insights into the show's evolution, the importance of being full-time, and the strategic decision to focus on depth and timeliness, as well as the value of the Substack newsletter. He also touches on the influence of media platforms, the unbundling and rebundling of media, and the importance of building a brand.
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