A New Email Metric to Track in 2026 | Bathroom Break #83

In this episode of "The Bathroom Break," co-hosts Daniel Murray and Jay Schwedelson discuss the importance of reply rates in email and social media marketing. They explore how encouraging audience interaction through personalized questions, Easter eggs in emails, and direct response requests can significantly boost engagement and improve deliverability. They also touch on using pop culture references to connect with the audience on a deeper level, using the example of holiday movies and the Hallmark Channel. The hosts share personal anecdotes and practical tips for marketers to implement these strategies, emphasizing the value of first-party data and insights gained from audience replies.