In this episode of "How I Built This," Guy Raz interviews Travis Rosbach, the co-founder of Hydro Flask, about his journey in creating the popular water bottle brand. Rosbach recounts his initial frustration with the lack of suitable reusable water bottles, leading him to design his own vacuum-insulated stainless steel bottle. He details the challenges he faced, including finding a manufacturer in China, bootstrapping the business with limited funds, and overcoming design and production hurdles. Rosbach shares how Hydro Flask gained traction through farmers markets, word of mouth, and strategic partnerships, eventually becoming a major brand before he decided to sell his shares due to differing visions with an investor. The episode also touches on Rosbach's entrepreneurial spirit and his future plans to create another innovative bottle company.
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