What sex, soap and alcohol taught me about making an impact | Myriam Sidibe

This episode of TED Business, hosted by Modupe Akinola, features Myriam Sidibe, founder of Brands on a Mission, discussing how to create real social impact through business models that prioritize people, planet, and profit. Sidibe shares her experiences at Unilever with the Lifebuoy soap brand, highlighting the importance of long-term commitment, integrating impact into the core business model, and embracing radical collaborations. She also references Carling Black Label's campaign against gender-based violence in South Africa as another example. Sidibe introduces Fatima, an AI-generated voice representing girls' issues, to emphasize the need for collective action. Akinola concludes by urging listeners to foster conversations about social issues and hold their communities accountable for driving change. The episode includes advertisements for Solidime, TUI, American Express, and Edubilli.