In this episode of the Smart Agency Masterclass, Jason Swenk interviews Ben Childs, president at Digital Reach, about the future of agencies in the age of AI. Ben recounts a conversation at Adweek where an agency owner predicted the demise of agencies due to the rise of internal LLMs at enterprise clients. Jason and Ben discuss how agencies can remain relevant by focusing on the human connection, building trust with clients, and adapting to the changing business landscape. They emphasize the importance of partnership, solving clients' internal problems, and running towards problems rather than avoiding them. Ben also suggests that agencies should prioritize in-person interactions to strengthen client relationships.
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