In this episode, Ben from Adapty.io interviews Steve Young to share practical strategies for growing mobile apps without relying on massive marketing budgets.

Learn how indie developers and small teams can boost downloads and revenue using smart tactics like review prompts, lifetime offers, optimized paywalls, and ASO-driven strategies.

They also discuss how to maintain momentum after launch, the value of niche vs. broad targeting, and why keyword research is key for App Store Optimization.

You'll discover:

✅ Steve’s go-to growth hack for taking apps from 0 to thousands of downloads

✅ How to combine rating prompts, ASO, and lifetime offers for a high-impact launch

✅ The power of keyword-first app development and niche targeting

✅ What really works in paywall A/B testing (weekly vs. yearly, free trials, layout)

✅ The top app categories where short-term subscriptions drive the most revenue

Whether you're launching your first app or scaling to the next level, this episode is packed with actionable insights.

Learn more:

LinkedIn: https://www.linkedin.com/company/adaptyio/

X (Twitter): https://x.com/AdaptyTeam

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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The Greatest App Growth Hacks in the World

App Marketing by App Masters