How We Built It: $85K Mobile App

In this episode of Starter Story, Pat Walls interviews Jack and Nick Sweeney, brothers and co-founders of Coherence, a breathwork app. They discuss their unique approach of prioritizing content creation to validate their app idea before development. They share their background, the app's growth metrics ($85,000 in revenue, 15,000 downloads), and a five-step framework for validating app ideas through content. They also delve into the specifics of their content strategy, the tech stack used to build the app, and the business's profit margins and operational costs. The Sweeneys offer advice to aspiring entrepreneurs, emphasizing the importance of meditation, movement, and prioritizing content.