In this episode of "Women in B2B Marketing," host Jane Serra speaks with Meryoli, Head of Social Media & Senior Community Manager at Apollo. They explore Meryoli's transition from journalism to social media management, emphasizing the importance of both self-teaching and formal education.

They also delve into Apollo's recent LinkedIn "job update" takeover campaign and what made it so successful.

Meryoli and Jane discuss:

strategy, creativity, and the human element in social media marketing
the impact of employee advocacy and user-generated content
tapping into the circle of influence of your employees
how to decide which social media platforms to focus on
LinkedIn takeovers & their authenticity, performance, and goals
behind the scenes of the recent Apollo.io "job change" LinkedIn takeover
drawing inspiration from outside the B2B industry
avoidance of a one-size-fits-all approach in social media marketing
goals of social media marketing for B2B brands
creating conversations on social - not monologues
humanizing the brand, taking unique approaches, and valuing small actions in social media marketing
meaningful engagement and the potential pitfalls of focusing solely on vanity metrics
the value of starting a marketing career in an agency, providing exposure to various industries and marketing functions
overcoming perfectionism

Key Links:

Guest: Meryoli Arias - https://www.linkedin.com/in/meryoliarias/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

50: Conversations over Monologues, LinkedIn Takeovers, and All Things B2B Social Media Marketing - with Meryoli Arias, Head of Social Media & Senior Community Manager at Apollo.io

Women in B2B Marketing