SaaStr 728: How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

This podcast episode delves into the current challenges faced in go-to-market org design, specifically addressing the decline in efficiency as measured by the net magic number. The speakers identify an increasing disconnect between best practice organizational structures and current designs, resulting in a diffusion of responsibility and decreased seller attainment. The discussion emphasizes the significance of rethinking go-to-market design to address the complexities of today's market by guiding principles of customer-centricity, full revenue perspective, and continuous benchmarking and iteration. By focusing on the aforementioned areas, organizations can create balanced go-to-market organizations centered around sellers that effectively drive growth and profitability.