KFC Got Fried in the Chicken Wars. Can It Come Back?

The podcast discusses the rise in popularity of fast-food chicken restaurants in America, particularly the shift towards boneless chicken options like sandwiches and tenders. It contrasts this trend with the struggles of KFC, once the dominant player in the fried chicken market, which has been slow to adapt to changing consumer preferences for portable, individual meals. The podcast explores KFC's history, its past dominance, and the reasons for its decline, including a focus on bone-in chicken buckets and a delayed entry into the chicken sandwich market. It concludes by examining KFC's efforts to revive its brand through new leadership, marketing strategies, and restaurant concepts aimed at appealing to younger consumers and regaining its position in the competitive fast-food landscape.