In this episode of the Amazon Sellers School podcast, Todd Welch hosts a panel featuring Damon, Noah, and Mina to discuss the latest Amazon seller news. The panel analyzes Amazon's test of allowing multiple child variations to rank on page one, debating its potential impact on sellers and customer experience. They also delve into Amazon's introduction of AI-powered prompts for sponsored products and brands, expressing skepticism about the effectiveness and potential for wasted ad spend. Additionally, the panel discusses Amazon's unification of DSP and sponsored ads under an AI-powered platform, questioning its benefits and the role of AI in advertising. The episode wraps up with a discussion on whether Amazon sellers should explore Walmart as an alternative sales channel and the importance of maximizing PPC spend before venturing into DSP.
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