
In this episode of The SaaStr Podcast, Jason Lemkin and Amelia Lerutte discuss their six-month journey of implementing AI across SaaStr's go-to-market (GTM) strategy, highlighting both successes and unexpected challenges. They emphasize that AI agents should scale existing best practices rather than magically fix broken processes, and that successful AI deployment requires significant oversight, training, and iteration. Amelia shares data-driven insights from using AI in outbound and inbound sales, noting increased scale, personalization, and faster closing times, while also cautioning against unrealistic expectations of immediate ROI or headcount reduction. They also share their experiences with tools like Artisan, Qualified, and AgentForce, and stress the importance of partnering with vendors who provide strong support and expertise. The discussion also touches on budgeting for AI, the value of reallocating resources, and the need to involve A-players in the AI implementation process.
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