Inside the Retail Media Super Bowl

In this podcast episode, Destaney and Gabi discuss the Amazon Unboxed Conference, highlighting key announcements and their implications for brands and agencies. They delve into the new AI-driven tools like Creative Studio AI and Ads AI, emphasizing the importance of a strong foundational understanding of e-commerce and creative assets to effectively leverage these technologies. The conversation covers the shift in consumer behavior, the growing role of video and audio ads, and the need for brands to optimize for platforms like Rufus. They stress that AI is an enhancement rather than a replacement for human expertise, and that adapting to the rapid pace of innovation and maintaining a first-mover advantage are crucial in the evolving e-commerce landscape.