Closing the AI Transformation Gap

In this Future Commerce podcast episode, hosts Phillip and Brian interview Shai Frank from Optimove about new research on the gap between marketers' expectations of AI and its actual performance. They discuss Optimove's concept of "positionless marketing" and how it empowers marketers. Shai shares insights from a Forrester study, revealing that while 80% of marketers expect AI to transform their work, only 18% see transformative results. The conversation explores whether the gap is due to technology, skills, or change management issues, with Shai emphasizing the importance of cultural and organizational readiness. They also touch on the need for new metrics to measure the ROI of AI investments and how vendors can help bridge the talent and knowledge gap by providing user-friendly platforms and guidance.