In this episode of "This Old Marketing," Joe Pulizzi and Robert Rose discuss AI's impact on marketing, including the shrinking three-year window for content creation due to AI-generated content and the need for marketers to focus on building human relationships. They explore the tension between AI freeing up marketers for strategic work and the pressure to replace them, emphasizing the importance of human skills and creativity. They also touch on the shift in competitive advantage towards personal relationships and the potential for AI to enhance human capabilities rather than replace them, urging marketers to find joy in their work and leverage AI as an invitation to slow down and focus on deeper connections.
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