Bath and Body Works used to own the mall fragrance space. Now traffic is shrinking, margins are squeezed and a new CEO is blaming the old playbook.

In this episode, we break down what went wrong and whether the turnaround plan has a real shot.

We cover:

If you want to sharpen your operator brain and see how a real consumer brand tries to pull out of a stall, this one is for you.

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S21E12: Why Bath and Body Works Lost Its Scent With Shoppers

Strategy Simplified