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Nate Lagos just wrapped his first week as CMO of Adapt Naturals after a breakout run that saw him quadruple Original Grain’s revenue. In this episode, Nate joins Eric Dyck for whiskey and wisdom on persona-driven marketing, CRO as a growth engine, and why you don’t need 100 ads a week to win on Meta.

For DTC founders and marketers optimizing for LTV and profitable scale in 2025.

How to uncover true customer motivations and build actionable personas

CRO testing frameworks that compound results across ads, email, and retention

The “Better Than Black Friday” offer that boosted LTV by 30%

Creative volume vs. creative quality — where the real lever is

Building bundles and pricing for high-AOV buyers

If you’re a DTC founder, growth marketer, or a CMO looking to turn creative and CRO into profit levers, this episode is for you.

Timestamps

00:00 Better Than Black Friday Offer Strategy

02:00 Nate’s DTC Journey and Early Career

04:00 Scaling Original Grain and Persona Marketing

06:00 Creative Targeting and Sub-Persona Strategy

09:00 CRO Lessons and Split Testing Wins

12:00 The Creative Volume vs. Quality Debate

15:00 Why Customers Really Buy and Competitor Frames

17:00 Moving From Watches to Supplements

19:00 Best-Ever Offer and LTV Impact

22:00 Pricing Power, Inflation, and High-Ticket Bundles

24:00 New Channels, Offers, and Team Leadership

27:00 Remote Work, Management Style, and Alignment

29:00 Nate’s Creative Process and Mindset

31:00 Advice to Marketers: Do One Thing Exceptionally Well

33:00 Tactical and Practical Podcast Overview

Hashtags

#dtcpodcast #ecommerce #dtcmarketing #cromarketing #offerstrategy #lifetimevalue #metads #directtoconsumer #performancecreative #shopifybrands

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Bonus: How Nate Lagos Quadrupled Original Grain with Persona-Based CRO

DTC Podcast