79: Flighty – Ryan Jones

In this episode of the Launched podcast, host Charlie Chapman interviews Ryan Jones, the founder of Flighty, a flight tracking app. They discuss Flighty's core features, including real-time delay updates and the "Passport" flight log, which has become a surprising growth driver through social sharing. Jones shares insights on user acquisition, explaining their focus on product-driven growth rather than traditional marketing strategies like Facebook ads. He emphasizes the importance of creating features that benefit both the user and the app, such as the live sharing feature and the visually appealing Passport feature. They also touch on App Store Optimization (ASO) and Flighty's experience with Apple marketing, including the impact of live activities. Jones teases future developments for Flighty, hinting at innovative features that build upon their established foundation.