Guest: Liza Roeser, Founder and CEO of FiftyFlowers, EO Idaho Member since 2016
Host: Linh Podetti, EO Sydney member and founder of Outsourcing Angel.

Liza’s journey is as inspiring as it is unexpected.

From joining the Peace Corps in Ecuador to building a multi-million dollar e-commerce flower business, Lisa shares how curiosity, courage, and compassion led her to found FiftyFlowers, a company delivering fresh blooms from farms straight to customers’ doors.

In this episode, Liza opens up about:
- Falling into entrepreneurship by accident
- Building a global business across the U.S. and Ecuador
- Managing cultural and operational challenges
- Hiring slow, firing fast, and finding the right people
- Creating meaningful social impact for women in developing countries

ABOUT LIZA ROESER
Liza Roeser is the founder and CEO of FiftyFlowers, one of the largest online wholesale flower retailers in the world. What began as a post-Peace Corps adventure turned into a thriving global enterprise connecting farms in South America with consumers worldwide. Liza is passionate about empowering women, leading with purpose, and creating businesses that make a difference.

CONNECT WITH LIZA ROESER
Website: www.fiftyflowers.com
LinkedIn: https://www.linkedin.com/in/liza-roeser/
Instagram: @theflowerceo

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ABOUT EO

Entrepreneur's Organization (EO) is a global business network of 18,000 + influential business owners in over 220 chapters across 76 countries. We offer world-class events that encompass engaging entrepreneur and business stories, skills-specific workshops, and exciting social gatherings.

Our mission is to drive both business and personal growth through peer-to-peer learning, providing support for the holistic entrepreneur experience covering business, family, community, and personal aspects. As a not-for-profit organization, all our funds directly contribute to member benefits.

If you're a business owner with revenues ranging from US$250k to US$1m, you can join our Accelerator Program. If your revenues exceed US$1m, you can join the main EO Program in your nearest local chapter. To join or find out more about your nearest chapter, visit https://www.eonetwork.org/why-join/apply-for-membership-form.

For further information, please contact:
Podcast Host Linh Podetti: linh@outsourcingangel.com.au
General Inquiries: support@eonetwork.org.au
EO Sydney: www.eosydney.com.au
EO Global: https://hub.eonetwork.org/

Ep. 166 - Building a Global Flower Empire: How Liza Built FiftyFlowers

The EO Business Podcast