EP332 - Kelly Goetsch Order Network eXchange (onX) Standard

In episode 332 of The Jason & Scot Show, Jason Goldberg and Scott Wingo welcome Kelly Goetsch, the new president of Pipe17, to discuss order management in the age of AI. They delve into Pipe17's role as an "un-OMS," focusing on network-based connectivity and AI-driven order management solutions. Kelly introduces the Order Network Exchange Standard (ONX) and the Commerce Operations Foundation, aiming to standardize communication between selling and fulfillment channels. The conversation explores the potential impact of AI on e-commerce, debating whether it will accelerate growth and replace traditional web experiences, while also touching on payment processing and the evolving landscape of AI-driven commerce.