In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Louisa Li, the founder of MaisoNovo, about her journey of turning a personal need into a successful Amazon business. Louisa shares how her experience as an Airbnb host led her to create stylish and sustainable bath and home products to avoid single-use plastics. She discusses her initial struggles, the process of finding suppliers through Alibaba, and the importance of Amazon's logistics support. Louisa emphasizes the value of data analysis, community support, and continuous product improvement based on customer feedback. She also highlights her strategy of using Amazon's Vine program for testing new product variations and the significance of expanding into international markets to mitigate risks in the US market. Louisa advises aspiring entrepreneurs to identify a problem, find solutions, and manifest their vision with determination.
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