The podcast explores the use of AI agents in e-commerce, focusing on how they can automate tasks and improve efficiency. Bora Celik, founder of Agentic, discusses how his company builds custom AI bots for clients, using the example of Harney & Sons Tea, where AI agents automate influencer outreach and analytics reporting. A key element is the use of vector databases to match influencers based on semantic similarity rather than exact keyword matches. Celik also details a video scoring agent that reviews and scores thousands of user-generated videos for a TikTok shop client, automating usage rights outreach and content editing. He advocates for learning AI automation tools like N8N, emphasizing that orchestrating AI agents will be a crucial job skill in the future.
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