In this episode of Talking AI, Seth Besmertnik, CEO of Conductor, discusses the profound impact of AI on search behavior and SEO.

As search engines like Google and AI platforms like OpenAI transform how users discover information, the traditional rules of SEO are being rewritten.

Besmertnik details how AI is becoming the new front door to the internet, emphasizing the need for brands to be present in AI-generated answers to maintain visibility.

He explains that companies must now create exponentially more nuanced content to stay competitive.

The conversation explores topics such as the importance of understanding AI's role in customer journeys, the emergence of new optimization terms like AEO and GEO, and the significance of using AI tools to enhance content creation processes.

The episode offers a deep dive into how businesses can adapt to these changes, maintain their relevance, and excel in an AI-driven digital landscape.

--

Key Moments:

01:24 The Evolution of Information Discovery
03:15 The Role of AI in Modern Search
04:44 The Future of Content Strategy
08:12 Personal Experiences with Google and AI
10:37 Emerging Terms and Concepts in AI and SEO
12:33 Conductor's Comprehensive Approach to AI Visibility
16:25 Challenges and Opportunities in AI-Driven Search
19:04 Communicating with AI: Short-Term and Long-Term Strategies
20:03 AI Bots and Content Quality
20:35 Effective Content for AI: FAQs and Structured Data
21:29 Personalizing Content for Different Personas
22:38 Leveraging AI for Content Creation and Analysis
26:04 Scaling High-Quality Content with AI
26:42 The Future of AI in Content Creation
30:06 Conductor's Vision and Roadmap
34:28 AI in Engineering and Product Development

--

Key Links:

Mentioned in this episode:

AI Opportunity Finder

Feeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action. 👉 Try it now at https://hatchworks.com/ai-opportunity-finder/

AI Agents, LLM Crawlers, and the Future of Findability

Talking AI