AI Just Broke Marketing (And What You Need to Do Now)

In a live episode from London, Kipp Bodnar and Kieran Flanagan of the "Marketing Against The Grain" podcast discuss the impact of AI on marketing over the past year, highlighting the shift in search, the rise of AI-generated content, and the importance of individual creators. They explore how AI is disrupting traditional marketing methods, increasing the need for personalized and data-driven strategies, and transforming channels like email and paid advertising. They emphasize the importance of adapting to AI-driven changes by focusing on answer engine optimization (AEO), leveraging data for better targeting, and embracing new content formats like short-form video. They also touch on emerging trends like multimodal agents and the need for marketers to develop strong engineering skills or exceptional taste to succeed in the evolving landscape.