The ‘is a hot dog a sandwich’ problem in AI advertising

In this episode of the Digiday Podcast, Kimiko McCoy and Tim Peterson discuss recent news in media and marketing, focusing on AI agents and ad tech. They delve into ad arbitrage, highlighting Paramount's engagement with Publicis and IPG, and the implications for agency transparency. The hosts explore the rise of AI agents in advertising, including Amazon and Google's new tools, and the potential pitfalls, such as Meta's AI-generated ad mishaps. They discuss the IAB Tech Lab's agentic RTB framework designed to streamline AI's role in programmatic bidding. Later in the episode, Seb Joseph and Ronan Shields join the conversation to discuss Ad Context Protocol (AdCP) and the challenges and opportunities of integrating AI agents into the programmatic ad market, emphasizing the need for guardrails and data quality.