#2286 Pepper: AI + people = > $10 million

In this episode of the podcast, Andrew Warner interviews Anirudh Singla, the founder of Pepper, a content creation platform that leverages both AI and human expertise for enterprise clients. Anirudh discusses Pepper's evolution from a managed marketplace connecting writers with clients to a content-led growth engine, now boasting over 150,000 freelancers and $10 million in ARR. The conversation covers how Pepper uses AI to enhance content creation, including automating research, optimizing for search engines, and creating videos and images for marketing. Anirudh shares insights on optimizing content for AI search, emphasizing the importance of freshness, concise summaries, and structured data. He also provides advice for individual content creators, advocating for building authority through video content and strategic use of platforms like LinkedIn and Reddit.