Matt McWilliams interviews Kyle Young, author of "Success is a Numbers Game," about strategic affiliate marketing, writing for major publications, and probability hacking. Kyle shares his experience in business strategy consulting, affiliate marketing through SEO, and writing for publications like Forbes and Harvard Business Review. He details how writing for major publications enhances credibility and opens doors in affiliate marketing. The discussion covers Kyle's book, emphasizing the importance of understanding and improving the odds of success by identifying and addressing potential bad outcomes. Kyle also offers listeners a free class on writing for major publications with the purchase of two copies of his book.
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