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Miguel Armaza sits down with Jane Alexander, Chief Marketing Officer at Carta, a platform that helps people and companies manage equity, build businesses, and invest in private companies.

Launched in 2012 by Henry Ward, Carta is used by nearly 30,000 companies and over half a million employees to manage cap tables, compensation, and valuations. Carta also works with over 4,500 funds representing over $92B in assets under administration.

They have raised over a billion dollars from a very long list of investors, including Union Square Ventures, Tribe Capital, Spark Capital, Silver Lake, Lightspeed, a16z, Insight, and many more.

We discuss:

The power of content creation and why it’s been an incredible source for organic growth at Carta
The role of a CMO at companies and how generative AI tools are transforming the job
Navigating the pressures of a more competitive and challenging business environment
Time management and productivity hacks
Importance of customer feedback… lots more!

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Miguel Armaza is Co-Founder & Managing General Partner of Gilgamesh Ventures, a seed-stage investment fund focused on fintech in the Americas. He also hosts and writes the Fintech Leaders podcast and newsletter.

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Jane Alexander, Carta CMO – Transforming Private Markets, How to Expand Your Product Suite, Crucial Productivity Hacks

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