At what point should a founder stop running finance and accounting and hand the numbers to an expert?

In episode #328, Ben Murray walks through the inflection points when SaaS founders should consider hiring a bookkeeper and/or fractional CFO to protect data accuracy, improve forecasting, and strengthen company valuation. You’ll learn the warning signs that your financial systems and reporting are holding back growth—and how to build a finance function that scales with your business.

What You’ll Learn

When to hire help by ARR stage
Monthly close discipline: Why closing your books every month—accurately—is critical for investor trust.
Accrual vs. cash accounting: How switching methods reveals true business performance.
COGS clarity: Setting up a SaaS P&L that separates revenue streams, COGS, and OPEX for real gross-margin insight.
Retention readiness: Why your MRR schedule (revenue by customer by month) is worth its weight in gold.
Cash-flow forecasting: How to move beyond the bank-balance mentality to proactive cash planning.
Investor presentation: Ensuring your metrics, slide deck, and financial statements tie together cleanly.

Why It Matters

For Founders: Delegating finance isn’t failure—it’s a strategic step toward sustainable scaling and higher valuation.
For CFOs and Advisors: Knowing these trigger points helps you coach founders on financial readiness.
For Investors: A disciplined monthly close and clean P&L build confidence in revenue quality and forecasting accuracy.

Key Takeaways

Growth dictates urgency: the faster you scale, the earlier you need finance expertise.
A bookkeeper should close the books by mid-month to avoid costly cleanup later.
Move to accrual accounting to show economic performance and support fundraising.
Create an accurate MRR schedule to prove retention and ARR health to investors.
Build a basic forecast to manage cash runway and hiring decisions with confidence.

Resources Mentioned

SaaS Metrics Foundation Course: https://www.thesaasacademy.com/the-saas-metrics-foundation

Finance 101 for Founders: https://www.thesaasacademy.com/finance-101-for-saas-founders

Quote from Ben

“Just like I couldn’t go in and code your product, most founders can’t scale as CFO. At some point, finance needs a specialist so the business can keep growing on solid data.”

When Should Founders Fire Themselves as the CFO?

SaaS Metrics School