The future of crypto, with Coinbase’s Emilie Choi

This episode of Masters of Scale features Reid Hoffman interviewing Emilie Choi, President and COO of Coinbase, about her journey with the crypto platform. Emilie shares insights on navigating the volatile crypto market, the importance of establishing scalable processes early on, and Coinbase's approach to company culture, including its "no politics at the office" rule. She discusses the company's strategy in dealing with hostile regulation by appealing directly to customers and advocating for clearer rules. Emilie also talks about the future of crypto, emphasizing its potential to disrupt the financial system and the app economy by promoting global, 24/7, and middleman-free transactions, as well as enabling greater user ownership and control.