AJ and Johnny discuss the concept of elicitation, which involves understanding others' needs and motivations through careful listening and observation rather than direct questioning. They introduce the "3L Elicitation Protocol," which consists of listening for goals, constraints, and emotions, labeling the real meaning behind the words, and leveraging that understanding to offer a small, specific favor. They provide examples of how to apply this protocol in various scenarios, such as networking events, social gatherings, and professional settings, emphasizing that creating alignment and offering value builds trust and strengthens connections. Listeners are encouraged to download a free guide with examples and a tracker to practice the protocol.
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