Welcome to episode #623 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #623 - Host: Mitch Joel. It was the early 2000s and viral marketing was just getting started. That's when Jonah Sachs rose to prominence. He created some of the world's first viral videos. His agency, Free Range Studios, created campaigns, like Amnesty International's awareness-raising video on blood diamonds (which was seen by 20 million people). Later Jonah helped to create The Story of Stuff, which was viewed by over 60 million people and marked a turning point in the fight to educate people about the environmental and social impact of consumer goods. Jonah went onto to create other viral campaigns for Greenpeace, Human Rights Campaigns and the ACLU, as well as consumer brands like Microsoft and Patagonia. Fast Company named him one of today's 50 most influential social innovators. In 2012, Jonah released his first book, Winning the Story Wars. Most recently, he published his sophomore effort, Unsafe Thinking - How to Be Nimble and Bold When You Need it Most. So, how safe is your brand thinking? Enjoy the conversation...

SPOS #623 - Unsafe Thinking With Jonah Sachs

Thinking With Mitch Joel