Welcome to episode #663 of Six Pixels of Separation.

Here it is: Six Pixels of Separation - Episode #663 - Host: Mitch Joel. One of the most prolific and fascinating business professionals in the area of better brand storytelling and marketing is Bernadette Jiwa. She is a veritable force of nature who creates frequent and compelling prose that are sprinkled with optimism and wisdom. Last September she was on the show to discuss her book, Story Driven – You Don't Need To Compete When You Know Who You Are, and she's back with a brand new book called, The Right Story - A Brief Guide to Changing The World. I consider her to be a true business philosopher, because Bernadette delivers the goods. When she not writing books and publishing articles, Bernadette helps companies of all sizes to build a brand to be proud of. Bernadette has a whole bunch of business books that you must read: Hunch, Meaningful, Marketing: A Love Story, Fortune Cookie Principle, Difference and Make Your Idea Matter. It is a thrill to have her back on the show to discuss her latest, The Right Story. Enjoy the conversation….

Running time: 52:02.
Hello from beautiful Montreal.
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Here is my conversation with Bernadette Jiwa.
The Right Story - A Brief Guide to Changing The World.
Story Driven – You Don't Need To Compete When You Know Who You Are.
Hunch.
Meaningful.
Marketing: A Love Story.
Fortune Cookie Principle,.
Difference.
Make Your Idea Matter.
Follow Bernadette on Twitter.
This week's music: David Usher 'St. Lawrence River'.

SPOS #663 - Bernadette Jiwa Tells The Right Story

Thinking With Mitch Joel