In this interview podcast, Fred Laluyaux, co-founder and CEO of Aera Technology, discusses Decision Intelligence (DI), which he defines as the digitization, automation, and augmentation of decision-making. He explains Aera's vision of machines making and executing decisions guided by people, contrasting it with the traditional human-operated model. Laluyaux differentiates DI from agentic AI, emphasizing that agentic AI is a tool within DI, which requires data normalization, reasoning, automation, and user engagement. He also describes the components of DI: data, intelligence (reasoning and calculation), automation, and engagement, highlighting the importance of a user experience that learns how people decide. He touches upon how Aera captures and digitizes decisions through A/B testing and recommendations, using machine learning to calculate confidence scores for future recommendations based on historical data. He also addresses the challenges of adoption, trust, and the need for a control room with decision architects and analysts to monitor and refine the system.
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