Jess Cook is Head of Marketing at Vector. Vector is the only way to build ad audiences by name. Contact-based ads platform so your ads reach the right people (those that want to buy).

Here’s what we cover:

02:39 Understanding Vector's (new!) Positioning

05:30 Customer-Centric Growth Strategies

08:16 Repositioning and Messaging Evolution

11:04 Incorporating Customer Feedback and why we brought our customer into our strategic company meeting

14:05 The Role of Research in Marketing

16:37 Building Ad Audiences by Name

19:18 Our Creative Process Behind the Brand

22:09 On Launching the Podcast with the CEO - we fly down to Florida and film in the studio

26:47 Focused growth channels

28:04 Creativity that stems from customer research and insights

30:42 Sabrina Carpenter's hairbrush microphone

34:06 My favorite customer interview question

38:30 Customer marketing plays at Vector

41:46 Our influencer marketing experiment results

46:47 Leveraging AI in Marketing

51:11 Innovative SEO Strategies we're using

Jess on LinkedIn: ⁠linkedin.com/in/jesscook-contentmarketing
Vector: ⁠www.vector.co

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Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠
Newsletter: ⁠⁠One Insight

262 - We Brought Our Customer Into Our Strategy Meeting (Jess Cook, Vector)

Building With Buyers: Startup Marketing and Growth Fueled By Customers