From Seed to Skincare w/ Zehra Murthy, Belfiore Herbal

Botanical skincare development integrates decades of cellular and molecular biology research with sustainable, farm-to-skin practices. Zehra Murthy, founder of Belfiore Herbal, applies her scientific background to create skin-barrier-friendly products that prioritize plant-based ingredients over synthetic chemicals. By utilizing farm-grown lavender, rosemary, and marigolds, the brand ensures ingredient integrity and potency. Key formulations include sunflower oil infusions of fresh carrots to provide vitamin A and marigolds to deliver ferulic acid, both of which support cellular regeneration, collagen production, and antioxidant protection. The brand’s five-step skincare regimen focuses on maintaining the skin's natural pH and hydration levels through multi-molecular weight hyaluronic acid and nutrient-dense botanicals. This approach emphasizes the power of plants to maintain healthy skin cells while avoiding petroleum and synthetic additives, ensuring that every ingredient serves a specific, functional purpose in skin health.