Retail's AI Moment Is (Almost) Here

In this episode of AdExchanger Talks, Alison Schiff interviews Jeff Cohen, formerly of Amazon Ads and now with Sky (formerly Kenshu), about the evolution of commerce media and retail media networks. Cohen discusses his role at Amazon, the importance of understanding customer signals across different channels, and why he moved to Sky to focus on omni-channel commerce media. The conversation covers Amazon's internal operations, the significance of data fragmentation, and the potential of AI in marketing, including Sky's AI solution, Celeste. They also explore the current trends in retail media and paid social, the impact of upper-funnel advertising, and the future of agentic commerce, including Walmart's partnership with OpenAI. Cohen emphasizes the need for marketers to test and learn, understand their ideal customer profile, and build partnerships to drive business growth.