Ecosystem is the next big growth channel

The podcast explores the increasing importance of ecosystem strategies for growth in today's competitive, AI-driven landscape. It argues that traditional B2B channels are becoming less effective due to saturation and derivative content. Instead, companies should focus on building ecosystems by leveraging intermediaries who already have the trust of their target audience. Examples of companies effectively using this strategy include Supabase, Clay, Lovable, Gamma, Vercell, and Eleven Labs. The discussion highlights that ecosystems make every channel more effective, tap into trusted voices, provide leverage for smaller GTM teams, and offer a wide range of partnership options.