Your logo, your name, your content…if you don’t protect it, a copycat might steal it. Zara Young, founder of boutique law firm Watson and Young, joins this episode to share what every business owner should know about protecting their brand. You’ll learn the most common IP mistakes travel advisors make, what you actually own in your business, and the simple steps to safeguard your work so you can grow with clarity and confidence. Zara also dives into the wild world of rebrands, cease and desists, and that little ™ symbol that makes your brand look instantly more legit. If you’ve poured your heart (and budget) into building your business, this episode is your legal wake-up call to protect it before someone else does.

About Zara Young:

Zara Young, Esq. brings over eight years of experience in intellectual property law and has supported more than 900 brands globally. She is the co-author of Your Intellectual Property Fortress: The Ultimate Guide to Protecting Your Brand and Business From Copycats, a practical roadmap for founders to defend and elevate their brand assets. Based in New York, Zara works with ambitious female entrepreneurs to protect their brands and build meaningful businesses. She helps clients understand the real-world risks of overlooking brand protection and provides clear, actionable steps such as filing trademarks and copyrights. Zara believes the power of your brand lies not only in what you create, but in how confidently you claim and defend it.

Today we will cover:

(01:15) Meet Zara; founding her niche in intellectual property law
(06:30) Trademarking vs. copywriting
(13:15) Why small businesses can’t afford to ignore IP protection
(15:45) What trademarking really costs
(21:20) The “first in use” rule
(25:20) Why it’s worth it to hire a legal expert
(29:35) TM vs. R: what’s legal, what’s not, and how to use each correctly
(40:50) Legal precautions specifically for travel advisors
(45:15) AI-generated content; what you can’t legally protect

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164. Why You Should Trademark Your Brand with Zara Young

TIQUE Talks: The Business Podcast for Travel Advisors