In this episode of Invest Like the Best, Patrick O'Shaughnessy interviews Wolfgang Hammer, a film producer and executive, about the art of storytelling and its application to business. Hammer shares his method for helping founders and CEOs distill their company's narrative by exploring three layers: the external (what the company does), the emotional (the founder's personal why), and the philosophical (how the company challenges the dominant worldview). They discuss the importance of understanding the customer's story, the balance between novelty and familiarity in messaging, and the role of status and risk-taking in leadership. Hammer also touches on his experiences running studios and his current venture building a new kind of film studio, emphasizing the need for courage, communication, and a willingness to embrace failure in the pursuit of a compelling vision. The conversation explores the elements of great stories, including hardship, transformation, and the confrontation of ultimate concerns like death and the desire for love.
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