How to Run a Successful Kickstarter Campaign (From a $60M Pro)

In this episode of Shopify Masters, host Adam Levinter interviews Peter Dering, the founder of Peak Design, a company known for its innovative camera accessories and bags. Dering discusses his background as a construction engineer, the inspiration behind Peak Design, and the company's successful use of Kickstarter as a launch platform. He shares insights into building a strong company culture, the importance of transparency, and Peak Design's commitment to sustainability through initiatives like the Change Climate Project. Dering also delves into the company's financial strategies, its approach to customer engagement, and the role of retail stores in creating a branded experience, highlighting the journey to surpassing $100 million in annual revenue while remaining investor-free.