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Adam White didn’t set out to build a media company – he just wanted a job in sports. So at 19, he started posting informational interviews on a Wix site. Today, he runs a $20M brand with NFL partnerships and no background in media. Because in the end, it wasn’t about who he knew – it was about who knew him, and how he got in the right rooms by outplaying legacy media at their own game.

Here’s what we talk about:

Building Front Office Sports out of his dorm room
Why brand aura matters more than ever and how to create it from scratch
The tweet that led to a $750K investment
Why he gave up 51% of the business early – and doesn't regret it
The role of soft touchpoints in landing major deals
Growing to 800K newsletter subs without chasing SEO
How an official NFL content partnership changed everything
Diversifying revenue from newsletters, social, events, and brand partnerships
The personal side: paying off student debt, buying his mom a car, and defining success as freedom

Cool Links:

Hampton https://www.joinhampton.com/
Lower Street https://www.lowerstreet.co/
Front Office Sports https://frontofficesports.com/
Adam White https://www.linkedin.com/in/adam-white-85ab4389/

Sponsors:

Protect your upside and get your time back at cressetcapital.com/moneywise
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Chapters:

(0:42) Building Front Office Sports: Growth & Early Days
(1:40) Revenue Milestones
(3:40) Building Brand Aura & Early Partnerships
(10:34) Attracting Investors & Business Model Shift
(13:24) Audience Growth During COVID
(16:04) Monetization & Revenue Diversification
(17:44) Philosophy on Investors
(19:08) New Investors, Professionalization, & Validation
(22:07) NFL Partnership
(25:44) Networking Secrets
(28:31) Personal Growth as a CEO
(30:45) Personal Financial Journey & Mindset
(33:40) Motivation, Competition, & Enjoying the Journey

This podcast is a ridiculous concept: high-net-worth people reveal their personal finances. Inspired by real conversations happening in the Hampton community.

Your Host: Harry Morton

Founder of Lower Street, a podcast production company helping brands launch and grow top-tier podcasts.
Co-parents a cow named Eliza.

He Built a $20M Brand Without a Media Background

Moneywise