In this episode of the Fearless Sellers podcast, Joie Roberts interviews Hitha Herzog, Chief Research Officer at H-Squared Research, about current trends and data-driven insights for Amazon sellers. Hitha discusses the resilience of the American consumer despite economic uncertainties, highlighting the importance of monitoring credit card spending and leveraging AI to understand market trends. She emphasizes the need for sellers to integrate brand messaging with performance metrics, understand demographic-specific spending habits, and utilize resources like Federal Reserve reports for broader consumer spending data. The conversation also covers the influence of social commerce, pricing strategies, and the significance of spotting sustainable trends through research reports and business news. Hitha provides actionable advice for Amazon sellers to navigate the current economic landscape and optimize their businesses for long-term success.
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